BUS402 Wk 1 Discussion 1
January 5, 20201 Page
January 5, 2020Cover Letter
One aspect of strategic planning is to develop a strong team of people. Discovering and retaining top talent may lead a company to success. Your goal for this journal assignment is to showcase why you would make a good candidate for an organization. To stand out from other candidates, you will want to write a cover letter for each position in which you apply. Cover letters allow you an opportunity to highlight your skills and competencies for potential employers.
For this assignment, you will develop a cover letter, reflect on your most relevant skills, and assess what action steps you can take to make your cover letter stronger.
To write an impactful cover letter, you should answer the following questions before you begin composing it. Starting with these questions will help provide a clear and concise message for the person reading your cover letter.
- Why are you interested in the position? Consider what makes the position, organization, or company interesting to you.
- What three skills or competencies do you possess that match the skills the employer is seeking in a candidate?
- You can find these skills by viewing the job description. These specific skills are the reason every cover letter should be unique for each job you apply for.
Begin by reviewing the following Forbes articles:
Once you have reviewed the articles, identify a position of interest as a potential job opportunity. You may use any job search website. Two popular employment websites are and CareerBuilder. After you identify a position of interest, use the job description to identify three skills or qualifications that match your background. Next, develop a cover letter by creating a three- to four-sentence paragraph highlighting your matching skills.
Carefully review the for the criteria that will be used to evaluate your assignment.
Required Resources
Text
Abraham, S. (2012). . Retrieved from https://content.ashford.edu/
- Chapter 1: Strategic Management
- Chapter 2: Leadership, Governance, Values, and Culture
- Chapter 3: Strategic Thinking
Articles
Collamer, N. (2014, February 4). . Forbes. Retrieved from http://www.forbes.com/sites/nextavenue/2013/02/04/the-perfect-elevator-pitch-to-land-a-job/
- This article provides information about how a 30 second summary about being the perfect candidate can help during a job interview and will assist you in your Elevator Speech discussion forum this week.
Accessibility Statement does not exist.
Ryan, L. (2014, October 12). Forbes. Retrieved from http://www.forbes.com/sites/lizryan/2014/10/12/forget-cover-letters-write-a-pain-letter-instead/
- The article provides information about how a pain letter may be a replacement for a cover letter and will assist you in your Cover Letter journal this week.
Accessibility Statement does not exist.
Ryan, L. (2014, November 7). . Forbes. Retrieved from http://www.forbes.com/sites/lizryan/2014/11/07/stop-dont-send-that-cover-letter/
- This article provides information about pain letters and will assist you in your Cover Letter journal this week.
Accessibility Statement does not exist.
Schawbel, D. (2012, September 9). . Forbes. Retrieved from http://www.forbes.com/sites/danschawbel/2012/09/05/how-to-craft-an-elevator-speech-that-makes-a-big-impact/
- This article provides information about the importance of elevator speeches and will assist you in your Elevator Speech discussion forum this week.
Accessibility Statement does not exist.
Shavin, N. (2014, July 16). . Forbes. Retrieved from http://www.forbes.com/sites/naomishavin/2014/07/16/tips-for-the-perfect-resume-and-cover-letter/
- This article provides tips about resumes and cover letters and will assist you in your Cover Letter journal this week.
Accessibility Statement does not exist.
Multimedia
Abel, M. [Ashford University]. (2015, July 30). [Video file]. Retrieved from https://www.youtube.com/watch?v=4tQIFLVToqc&feature=youtu.be
- In this video, Dr. Murad Abel provides information about showcasing your skills to a future boss or business ally and enables you to craft the perfect elevator speech to make a memorable impression. This video will assist you in your Elevator Speech discussion forum this week. This video has closed captioning and a transcript.
Crayton, M. [Ashford University]. (2015, July 29). [Video file]. Retrieved from https://www.youtube.com/watch?v=gio83k9jtgQ&feature=youtu.be
- In this video, Dr. Marcus Crayton provides information about how to make sure hiring managers, recruiters, and peers are primarily focused on you and shows you the critical elements of your brand and how you can boost your profile in-person and online. This video will assist you in your Elevator Speech discussion forum and Cover Letter journal this week. This video has closed captioning and a transcript.
Ivy, K. L-D. [Ashford University]. (2015, July 27). [Video file]. Retrieved from https://www.youtube.com/wath?v=A4fSedq0_HI
- In this video, Dr. Karen Lynne-Daniels Ivy provides information about how to make sure hiring managers, recruiters, and peers are primarily focused on you and shows you the critical elements of your brand and how you can boost your profile in-person and online. This video will assist you in your Elevator Speech discussion forum and Cover Letter journal this week. This video has closed captioning and a transcript.
Recommended Resources
Articles
Arends, B. (2014). . Forbes. Retrieved from http://www.forbes.com/sites/brettarends/2014/06/03/pixars-secret-management-trick/
- This article provides information about Pixars management strategies and may assist you in your Elevator Speech discussion forum and Cover Letter journal this week.
Accessibility Statement does not exist.
Guthrie, D. (2014). . Forbes. Retrieved from http://www.forbes.com/sites/dougguthrie/2014/02/25/miami-dolphins-leadership-organizational-culture-and-empty-words/
- This article provides information about the culture within the organization and may assist you in your Elevator Speech discussion forum and Cover Letter journal this week.
Accessibility Statement does not exist.
Kotter, J. (2012). . Forbes. Retrieved from http://www.forbes.com/sites/johnkotter/2012/09/27/the-key-to-changing-organizational-culture/
- This article provides information about the solution to making changes in organizational culture and may assist you in your Elevator Speech discussion forum and Cover Letter journal this week.
Accessibility Statement does not exist.
Moorhead, P. (2014). . Forbes. Retrieved form http://www.forbes.com/sites/patrickmoorhead/2014/04/17/lenovos-plans-to-acquire-ibms-x86-server-business-could-be-its-best-strategic-decision-yet/
- This article provides information about Lenovos future acquisition plans and may assist you in your Elevator Speech discussion forum and Cover Letter journal this week.
Accessibility Statement does not exist.
Olsen, E. (n.d.). . OnStrategy. Retrieved from http://mystrategicplan.com/resources/mission-statements/#Defining%20Your%20Mission _math_education
- This article provides information about how to create a strategic mission statement and may assist you in your Elevator Speech discussion forum and Cover Letter journal this week.
Accessibility Statement does not exist.
