July 5, 2021
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Every day on Social Media you are subject to targeted direct marketing appeals. These may be based on web pages you visited, searches youve done, brands you follow, shopping carts youve abandoned, and sometimes, even creepier, things youve talked about. Youve probably found that certain ads follow you around the […]
July 5, 2021
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Internet Career Builder Exercise a. There are a number of resources for search engine marketing and the jobs are expected to continue to grow at double-digit rates, outpacing the rest of the economy.-Search engine marketing analyst-SEO manager-Marketing specialist, paid search-Search marketing coordinator-Search marketing also may be included in Internet analyst […]
July 3, 2021
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Reference: use at least 5 academic sources (this means journal articles, books, book chapters, or readings from this course); if you are writing about a specific media company and digital platform, consider incorporating first-hand documents such as annual report, privacy policy or terms of service Length: 7-9 pages, double spaced, […]
June 29, 2021
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please write your thoughts/comments. Some things to mention/discuss for the video can be what you learned, whether you think its a good/bad idea/strategy, things that may have surprised you. Let it be your own thoughts/opinions. Not a word for word description of what was discussed in the video. Video link: […]
June 29, 2021
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1. Select any specialty store (other than Victorias Secret, Best Buy, and Sports Authority) and explain what products they sell and who is their target market? What positioning do they use? 2. Compare/contrast these supercenters (Walmart and Target) and explain what commonalities or differences they have. Which do you prefer […]
June 29, 2021
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Instructions for the ProjectImagine that as an enthusiastic entrepreneurs, you plan to start a new business of your own. Conduct a quick search (online/family/peers) and decide on a business you would like to pursue. Keep in mind that in the long run, you are planning to develop a business viable […]
June 29, 2021
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Keeping the ethical framework (that you identified in the previous assignment – Assignment 1 (A1)) in mind:Read the two short articles below and answer the questions following each article link. Should you have any trouble with the hyperlinks, try this process to find the articles for review:Visit the website for […]
June 25, 2021
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1. You will need to pick a story type from the following: exhibitions, mysteries, journeys, redemption (and/or shame) narratives, and fantasies. 2. You will need to find 4 examples of the story type. The examples must come from at least 3 different media. Types of media include: films, […]
June 21, 2021
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Reading the case answer the 2 questionsi. Given that Colgate Canada plans to hike (increase) its marketing spend by $3 million for the toothpaste category, how would you spend it? ii. What is the typical buying and decision process for a consumer buying toothpaste? How do the elements in the […]