Branding is the process of connecting good strategy with good creativity.~ — Marty Neumeier 2.4 The Brand Strategy Canvas Objectives Understand the creative process when it comes to developing a brandBuild a greater knowledge base for the brand strategy tools including research, creative, and creative decision-making in the branding processExplore […]

“A business model describes the rationale of how an organization creates, delivers, and captures value.” Alexander Osterwalder~ https://strategyzer.com/books/business-model-generationObjectives The goal of the company overview peer review assignment is for the student to be able to easily communicate the students new entertainment business model using the business model canvas format and […]

A brand is a persons gut feeling about a product, service, or company. Its not what YOU say it is. Its what THEY say it is.~ Marty Neumeier, The Brand GapObjectivesConduct market research and be able to identify the main trend in your specific industry using the PEST Analysis method […]

Internet Career Builder Exercise 1. These are some of the jobs that are available in the field of privacy and security policy making and compliance. In the field of privacy, some jobs require a law degree. In the field of Internet security, many require an information technology degree. These jobs, […]

A critical part of a brand’s message to the market and consumers is to not only be relevant to customers and build credibility, trust, and loyalty, but also present coherent message differentiation of its product or service from the competition. This type of coherent, unifying brand messaging is known as: […]