Creating a Survey/Questionnaire

A marketing campaign would not be successful without gathering sufficient data. Surveys and questionnaires are a great and inexpensive method for retrieving data. During this week’s assignment, please identify the ultimate goal of your survey by focusing on the questions below:

• What would you like to know about the stakeholders of      the organization?
• What information can help the hospital stay      competitive?

These questions will assist you during the creation of your survey or questionnaire.