Marketing in Action

**Deliverable: 2-page written case analysis paper; 12-point font; double spaced; at least 3 (US data) properly cited references**

Give a brief summary of the case and then answer the following questions:
1) What is the decision facing the company?
2) What factors are important in understanding this decision situation?
3) What are the alternatives?
4) What decision(s) do you recommend?
5) What are some ways to implement your recommendations?