Consumer Behavior Analysis
August 26, 2018Assignment 2: Motivation and Performance Management
August 26, 2018Understanding Target Markets
Apple Inc. Organization
To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors.
Create the research section of your marketing plan in minimum of 700 words.
Week Two Individual Paper Format
1 – Use your Week One researched Company and select/describe a Product or Service
Restate the Company and the selected B2C Product/Service Line
One product/service for the domestic market and one (modified as needed) for the selected foreign market.
2 – Develop two typical buyer’s profiles using demographic variables for your target market
a – Domestic
Your findings
b – Foreign Market
Your findings
3 – Identify your two desired geographical areas (one domestic and one foreign)
a – Brief Domestic Market Description of 10 Economic Factor and 5 Population Factors
b – Brief Foreign Market Description of 10 Economic Factor and 5 Population Factors
4 – Using the Bureau of the Census data, how many people with your buyer’s profile live in your two geographical areas – to compute this number you must first find out the total demographics of each one of your two geographical areas, and then find out how many in each one of your geographical areas have your same/similar buyer’s profile.
a – Your findings for the domestic market
b – Using other foreign research data, compute how many people with your buyer’s (demographic) profile live in your selected foreign geographical area
Your findings for the foreign market
5 – Using Nielsen Claritas, provide a description of the Psychographics for the demographic profile you selected in your geographical area in the U.S; using secondary research, describe the psychographic of your foreign target market.
a – Your findings for the domestic market
b – Your findings for the foreign market
6 – Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found. What differences have you noted between your domestic and foreign target markets?
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
