critical reflection
February 17, 2020Forms and Reports Response
February 17, 2020Please read the Case Study and write one (1) 1,000 words paper (double spaced) addressing the following: LOral has elected to augment their presence in China by way of business combinations. After the acquisition of Mininurse, LOral acquired Yue-Sai from Coty. Lets assume that Suh Kyung-Bae has received authorization from the Board of Directors to pursue inorganic growth in one of the three major regions, where would you advise Suh Kyung-Bae to focus? What are the qualitative and quantitative characteristics of the companies Suh Kyung-Bae should target (e.g. revenues, profits, market positioning, presence, brand recognition, young vs. established company, etc)? What could Suh Kyung-Bae do to better evaluate where and which company to acquire? In your analysis, you are required to use the topics/frameworks available in the Modules and the frameworks and topic discussed in class, including CAGE, AAA, ADDING, Four Is, etc.
