June 4, 2021
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attached below instructions sheet and powerpoint for guidance of what we took in class and just an sample example of how the format should be sheet (sample sheet should not be used its just to show you the format, the content in it is irrelevant).
June 2, 2021
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For Assignment 2 you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product. 1) Define and explain each of the following tools/concepts below. The strategic planning processS.W.O.TMarket SegmentingTarget MarketingProduct PositioningOfferings: […]
May 26, 2021
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PAPER/PRESENTATION One of the main goals of this class is to train you in the critical evaluation of advertising campaigns. You must, therefore, prepare a paper (and accompanying short presentation) focusing on five different ads. Each of your chosen ads should represent a different advertising philosophy. Since these are not […]
May 26, 2021
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Please see attached document with professors comments, and based on that answer following: How will you position your brand against the competition?Discuss who your primary competitors are and what you might offer that they cantExpress your brands positioning in the following way:(Brand) is the (category or type of product) for […]
May 26, 2021
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This paper will critically engage one of the core questions, ideas, concepts or practices explored in this class. IT SHOULD BE ANALYTIC AND REFLECTIVE, AND NOT SIMPLY DESCRIPTIVE. The paper should exhibit original research and include sources that go beyond the class readings. The two main foci of this class […]
May 21, 2021
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Business Level Strategies: What generic business strategies does the company implement: Does your selected business have differentiated (or cost-leadership) products or services? If so, what is the basis for this differentiation from the competition? Differentiation or cost focus can often be determined from a close examination of the […]
May 18, 2021
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CIPSModule: Developing Contracts in Procurement and Supply TaskUsing a set of your organisations (or one with which you are familiar) terms and conditions, explain how the terms and conditions help the organisation ensure that: The risks of poor quality, extension of time, increased costs and unethical practice are managed […]
May 17, 2021
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Google will soon ban third-party tracking cookies. The question is what does this mean for Google, for advertisers, and for users, and what do marketers need to do to be prepared? Your assignment is to write a blog discussing what you think this means and what marketers need to do. […]
May 13, 2021
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food marketing. What were three things that were most interesting or surprised you the most and why?Reflect on the marketing and advertising you noticed in one day. (Did you think that more or less than you were expecting? Why or why not)After hearing both sides, if you had to vote […]