May 7, 2021

Any topic (writer’s choice)

Please respond in complete sentences for each question Topic 1: The Digital DivideThis week you read Digital Divide in a Global Economy  https://open.lib.umn.edu/mediaandculture/chapter/13-4-digital-divide-in-a-global-economy/ Discussion:More than just a tool for information transfer, the Internet has become a conduit for a globalized workforce.  However, as the Internet has become integrated into daily business […]
May 2, 2021

Diversity

Watch the following 2018 NBC DFW news coverage video from North Texas as it explains how television commercials are pushing the envelope when it comes to diversity. As society has progressed companies have learned that not everyone can or should be considered as the same and that every person has […]
April 29, 2021

Marketing Effective Persuasion

Be advised that although you have to define / use book materials to answer the questions, most of your grade will be based on the examples you come up with..  I am really looking for THOUGHTFUL answers, not just copying from the textbook. Those thoughtful answers will get the highest […]
April 28, 2021

Understanding and Identifying Target Customers to Create the Right Relationship

Trend analysts Chris Sanderson and Martin Raymond from the London firm The Future Laboratory say the business of trend analysis is no fortune-telling business. “We live in uncertain times, but one thing about the future is certain: the business of trend analysis is all about the research of data, its […]
April 26, 2021

Tata’s – Pricing Strategies

http://www.youtube.com/watch?v=u5SwenzKEno Watch the “Tata-Pricing Strategies” video clip, then answer the following questions. 1.    What type of pricing is Tata using for the Nano? 2.    What should be the company’s pricing policy for Europe? 3.    Should the car meet the European safety standards? 4.    What are the drawbacks of charging such […]
April 26, 2021

Tata’s – Pricing Strategies

http://www.youtube.com/watch?v=u5SwenzKEno Watch the “Tata-Pricing Strategies” video clip, then answer the following questions. 1.    What type of pricing is Tata using for the Nano? 2.    What should be the company’s pricing policy for Europe? 3.    Should the car meet the European safety standards? 4.    What are the drawbacks of charging such […]
April 25, 2021

Gross Rating Point (GRPS)

Context for my presentation: This is the problem statement. —The Consumer Packaged Goods (CPG) industry is a $2 trillion dollar industry that is one of the largest sectors in North America. CPG items are used daily by average consumers and require routine replacement, such as food, beverage, clothes, tobacco, makeup, […]
April 23, 2021

PEPSI

Paper instructions One sentence per slide. A lot of pictures. 20-30 slides. Using each touch point one slide. If you see the touch point doesnt exist dont use it. Look at metrics and financial information! It needs to be on Pepsi. It needs to be really great. Thanks so much […]
April 20, 2021

3 page scenario…Watch this video on the Coca-Cola marketing strategy plan implementation, and then answer the questions below (ThoughtCatalyst, 2017):

Address the following questions in your response: What is the final element (final phase) of a marketing plan?What is an independent, comprehensive, systematic, and periodic review of a companys marketing environment, strategies, and objectives to improve performance?What are the primary trade channels for bringing products to customers?How is decreasing the […]
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