February 4, 2021
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The two main foci of this class are (a) the study of sound and aurality as a social, technological and aesthetic practice, and (b) the relationship between these aural practices and related or associated visual media. With this in mind, this paper should engage some aspect of either of these […]
February 4, 2021
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1. Some marketing researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research uses quantitative measures. Take a position: is the best marketing research quantitative or qualitative? Support your […]
February 3, 2021
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https://hbr.org/2020/11/case-study-when-your-brand-is-racist Learning Objectives:To introduce an abbreviated case studyTo develop your critical thinking skillsTo help prepare you for the case portion of our class Introduction:In this abbreviated case study we meet Shawn, a senior brand manager at Cork Beverages located in Nashville, Tennessee. In this case, Shawn is working with Carla, […]
January 29, 2021
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*Give an example of a specific product whose value is perceived differently by the customer and the business supplier. (Let’s try to expand beyond the ones mentioned in the textbook, although they should give you some ideas.) *Identify these differences in value and provide an explanation of why final consumers […]
January 29, 2021
“Write an essay (with introduction and conclusion) on the suggested topic.Your introduction should include the thesis statement – main idea of the paper (here is more detailed explanation – https://essayshark.com/blog/how-to-write-a-thesis-statement-to-make-it-clear/). Don’t include any new information in the conclusion. It should restate the thesis statement of the paper.Support your ideas with […]
January 28, 2021
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InstructionsSupply Chain and Logistics ManagementWatch the following video (just over 11 minutes) by clicking on the link below:MacNeil/Lehrer Productions (Producer). (1999). Your computer, your way: Dell and the direct sales model [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=10070Click here to view a transcript of the video.After viewing the video, answer questions 1 […]
January 28, 2021
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For this activity, prepare a reflection paper, and consider the concepts that you have learned during your readings. Think about what you understand completely and what did not quite make sense. The purpose of this assignment is to provide you with the opportunity to reflect on the material you have […]
January 27, 2021
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Develop a Pecha Kucha presentation in which you critically discuss the concept of glocalization in global marketing. To do so, Outline glocalization theory and discuss the role of glocalization in global marketing.Choose one global company/brand and analyse the extent to which it uses a glocal approach (i.e. standardize and adapt […]
January 26, 2021
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The MMIP Project Please note that you MAY NOT select a COMPANY for the MMIP. You must select a specific product or service. From the syllabus: Each student must choose a new or existing product/service to analyze for the Marketing Management Individual Project (MMIP). No two students can work on […]