Development of an organisational strategy

Intent: This assessment item focusses on the skills required to develop a strategy and implement it within a
healthcare organisation. Strategic planning in health care encompasses a spectrum of activities that
all address the organisation’s place in the market.
Strategic planning in health care is essential for successful operations, expansions and profitability.
There are constant shifts and changes in the healthcare environment, and these present challenges
for providers on a financial, operational and monitoring level. Ensuring that an organisational strategy
is in place reduces the risk that staff will deviate from the overall vision, mission, goals and
objectives.
Objective(s): This assessment task addresses subject learning objective(s):
B
This assessment task contributes to the development of graduate attribute(s):
1.1 and 1.2
Type: Report
Groupwork: Individual
Weight: 30%
Task: Assume you are the Chief Executive Officer of a not-for-profit organisation which has successfully
tendered for the right to provide acute, community and aged care services for a newly developed
facility scheduled to open in six months. This facility, Chandler Health, will service the needs of
10,000 people within newly built suburbs on the periphery of a major city.
1. Construct a three year strategy for this new organisation that addresses all three services –
Chandler Health 2017-2020. No referencing is required for this section (one page and ~ 300 words in
total).
NB Any content presented on a second page will not be read or awarded marks – the entire
strategy MUST be presented on one page. Font can be altered to accommodate this, but it
must not be smaller than 9 point size.
of 12
The strategy should include:
an introductory explanation (~ three sentences)
a motto (~ 8 words)
a vision statement (~ 2 sentences)
a mission statement (~ 3 themes)
a set of strategic goals (~ 6 themes)
a set of values (~ 6 themes)
graphic or pictorial images to support strategic themes (~ 3 images).
2. Design a framework that will guide the development of this strategy and its integration into the daily
activities of Chandler Health. Referencing is required for this section (~ 700 words).
The strategy framework should include:
how the needs of the customers (patients and community) would be established;
who the relevant internal and external stakeholders are that need to be consulted;
how all staff would be engaged in the creation of the strategy;
how the strategy would be communicated to the staff; and
how the strategy would be evaluated, including when and by whom.
Length: 1000 words (report style)
Criteria: 30% Constructs a comprehensive and complete strategy that is relevant to Chandler Health and
demonstrates a depth of knowledge about strategy formulation
50% Designs a clear and succinct framework that guides strategy development relevant to Chandler
Health
10% Validates perspectives through correct interpretation and explicit linkage of relevant and current
literature (> year 2005) to the assessment focus
10% Produces correct grammar, spelling, formatting, style (report), and referencing