Strategic Management: You are required to produce an essay analysing the strategic situation of a specified case company Ikea in China.
March 23, 2022WK2caseMGT417.docx
March 23, 2022MGT-325: Creating a Communications Plan
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Directions: Using the question prompts provided on the Communication Plan page of this template, address each of the following sections.
· Key Stakeholders
· Key Activities
· Communications Team
· Communication Goals
· Key Messages and Stories
· Target Personas
· Communication Channels and Techniques
· Communications Budget
· Tracking/Measuring Results
Company Name: |
Summary: In 300-350 words, write a summary of your findings based on your research documented on the Communication Plan page of this template. Reference and cite four or five research sources within the summary. List sources in the space provided on References page of this template and include in-text-citation in the Communication Plan chart as needed to support your claims. |
Communications Plan
Adapted from Business Model Canvas, Strategyzer, and the Business Model Generation
COMMUNICATIONS BUDGET
What will it cost?
· What are the most important costs in your work?
· Which key resources/activities are most expensive?
· At what scale of production would the cost per product/service be profitable?
KEY STAKEHOLDERS
Who will help you?
Who are the primary stakeholders to consider in the communications plan? Are they internal or external to the organization?
KEY ACTIVITIES
How do you do it?
What are the primary tasks to consider in the plan?
COMMUNICATIONS TEAM
Who do you need?What skills need to be represented on the team to address various messaging and deployment needs?
COMMUNICATION GOALS
What do you need to accomplish?
What is the primary messaging to convey? Define secondary messaging to deploy if pivoting is needed. *
*Note that pivoting is not crisis communications, which is addressed in Topic 6.
TARGET PERSONAS
How do you describe your recipients?
Describe the details of each persona group to address. Are these personas currently targeted or are any of the groups new?
COMMUNICATION CHANNELS AND TECHNIQUES
How do you reach them?
Through which logistical/media channels do you reach recipients? Which channels work best? How can they be integrated into the organizations' and the audiences' routines?
KEY MESSAGES AND STORIES
What will you communicate?
Create samples of the messages and stories that will be conveyed. Are the messages independent, or do they build on each other? What are the primary takeaways the target personas should receive? What emotion, principles, etc. should be received? How will the messages and stories persuade recipients towards acceptance?
TRACKING AND MEASURING RESULTS
How will you know the message was successfully deployed and received?
· What metrics will be tracked? How will responses be tracked?
· What target personas and stakeholders will be assessed?
· What tracking methods will be applied?
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